1 vs. 100 has provided NBC with a perfect advergaming opportunity. Gamers can pretty much play the same game that they see on TV. To find the game I went to the shows section of NBC's website and to 1 vs. 100 website from there. 1 vs. 100's website includes sections about the show, a biography of the shows host, the one and only Bob Saget, and of course the game itself.

Players of the 1 vs. 100 online game must answer questions against a computer generated panel of 100. If the player get a question correct then they win a certain amount of money, which is determined by how many of the panel got it wrong by which number question it is. For example the first question is worth $100, so if 6 panel members got it wrong, then the player would get $600. The more questions the player answers, them more the question is worth.

For the most part I liked how NBC handled its online version of 1 vs. 100. The game is fast paced and encouraged player to keep playing. As a marketer I could appreciate NBC using the game's site to promote other NBC shows. Something that I think the game could have improved on was the amount of different questions it asks. After playing for only about 5 minutes I was already seeing repeat questions. The highest score I managed to reach was $137,790 before the panel took my money. Keep in mind however I had probably seen about a third of the questions already. Try this advergame and let me know what you think.